We are thrilled to announce that DreamSQNS, one of South Africa's leading glitter brands, is officially launching nationwide in Arc Stores on Monday, September 23. This significant milestone follows our successful debut earlier this year in Arc Cavendish and V&A Waterfront, marking our first-ever retail experience. Now, as we expand beyond the Western Cape, we are not only introducing our premium cosmetic glitters to beauty lovers across South Africa but also celebrating our identity as a queer and female-owned business.

DreamSQNS is one of the few South African brands represented at Arc, a space dedicated to showcasing the best in local and international beauty.

Our Journey from Cavendish to Nationwide

DreamSQNS began its retail journey with an exclusive launch at Arc Cavendish earlier this year. This moment was particularly special as it marked our first step into the retail world, and the response was overwhelmingly positive. Shortly after, we expanded to Arc V&A Waterfront, another high-end location that solidified our presence in the South African beauty market. These launches were followed by our retail debut in Therapy Rufftung Boutiques, and now, we are excited to be expanding to all Arc locations across the country.

This expansion marks our first launch outside the Western Cape, and we’ve been working on this project since April. From tomorrow, customers can find DreamSQNS products in every Arc store nationwide, offering beauty lovers across South Africa a chance to experience our bold, expressive cosmetic glitters.

Celebrating Local Talent: DreamSQNS and Other South African Brands

DreamSQNS is one of the few South African brands available in Arc Stores, a distinction that places us alongside some of the country’s most celebrated beauty innovators. As a queer, female-owned brand, we take immense pride in representing South African creativity and talent in this prestigious space. Some of the other locally made brands you’ll find at Arc include:

• Lelive
• Lulu & Marula
• Skin Creamery
• Skoon
• Suki Suki Naturals
• The Skin Co.

Global Beauty Giants: Female-Owned and LGBTQ+ Owned Brands at Arc

Arc has built a reputation as the go-to destination for beauty lovers, offering a carefully curated selection of global beauty brands, many of which are female-founded or LGBTQ+ owned. As a female-owned company, DreamSQNS shares space with powerful brands like:

• Fenty Beauty and Fenty Skin by Rihanna
• Kylie Cosmetics by Kylie Jenner
• Benefit, Bobbi Brown, Huda Beauty, Kayali, Wishful

Additionally, DreamSQNS is proud to be part of an inclusive beauty movement alongside other LGBTQ+ owned brands available at Arc, including:

• Armani
• Calvin Klein
• Jean Paul Gaultier
• Marc Jacobs
• Mugler
• Tom Ford

What to Expect: Top 20 Loose Glitters at Arc

As part of this national expansion, DreamSQNS is launching our top 20 loose glitters at all Arc locations. Our selection includes a variety of glitter styles, from chunky and fine iridescent to ultrafine holographic and glitter pastes, all designed to inspire creativity and help customers shine in their unique way.

Pop-Up Glitter Bars and Masterclasses with Raine Tauber

In the coming months, customers can look forward to a series of exciting activations in select Arc locations. We will be hosting pop-up glitter bars, offering shoppers the chance to experience DreamSQNS products firsthand. These pop-ups will provide a fun, interactive way to discover our glitter range, and our team will be there to help customers experiment with different looks.

Additionally, our co-owner, international makeup artist Raine Tauber, will be hosting exclusive masterclasses at Arc Stores, focusing on incorporating glitter into everyday and special-occasion makeup looks.

A Bright Future for DreamSQNS

Our nationwide expansion into Arc Stores represents a major step forward for DreamSQNS. This launch allows us to reach more customers than ever before while staying true to our roots as a South African, queer, and female-owned brand. We are committed to continuing our journey of growth, creativity, and inclusivity, offering products that allow people to express themselves in bold and beautiful ways.

In the months to come, we look forward to further engaging with our customers through glitter bars, masterclasses, and other activations. DreamSQNS is ready to sparkle on a new level, and we can’t wait for beauty lovers across South Africa to join us on this exciting journey.